Who We Are

We are a sport and entertainment agency, which focuses on end-to-end commercialisation. We are data-led and specialise in strategy, consulting, insights and execution, priding ourselves in creating revenue solutions across the sporting value chain for rights holders, brands and corporates. We are the merchant bankers of the sporting ecosystem.

What We Do

We provide integrated strategy, sales and service solutions. We believe that key revenue drivers cannot be viewed in isolation. It’s important to understand the full spectrum of the environment including the fan, players, the teams, the environment and other stakeholders to propose solution-driven commercial structures that cover event revenue, sponsorship, broadcast and ticketing.

Our Services

We provide integrated strategy, sales and service solutions.

Commercialisation

We work closely with clients to develop and implement end to end commercial strategies that drive both value and revenue.

Sponsorship

We understand that sponsorship has evolved in the past 5 years and look to create and sell solutions that drive more than just exposure.

Broadcast

We assist our clients to structure, negotiate and sell their media rights on a multi-platform basis.

Events

We offer end to end event strategy, management and implementation services for rights holders and brand clients alike.

Strategy & Insights using data and research

All of our commercial, sponsorship, broadcast and events work is underpinned by data, research and insights.

Marketing

We offer end-to-end marketing solutions to drive business results. We focus on ROI-driven marketing, relying on digital marketing channels as well as offline marketing tactics to generate and convert leads whilst supporting this with PR functionality.

Our Work

Events. Activations. Sponsorships.

Premier Hockey League

Premier Hockey League

Professional League Competition for Hockey

The Dan Nicholl Show

The Dan Nicholl Show

South Africa's Most Popular Show

Gauteng Social Cohesion Carnival 2016

Gauteng Social Cohesion Carnival 2016

Gauteng Social Cohesion Carnival 2016

Laureus Sports Awards

Laureus Sports Awards

Honoring remarkable individuals from the world of sports.

SA Fashion Week

SA Fashion Week

A superb fusion of music and fashion.

Kenyan Premier League

Kenyan Premier League

Competition featuring professional football clubs from Kenya