Business

Western Province Cricket Association looks to grow into new Frontiers

By March 2, 2017 No Comments

Cape Town, 08 October 2014 – The Western Province Cricket Association has appointed the Western Cape Division of Frontiers Sport & Entertainment as its official commercial advisors.

The appointment is for two years and Frontiers remit will cover: marketing strategy for the stadium and the Cape Cobras Franchise, the sale and renewal of stadium suites, the management of stadium hospitality, a new strategy for food and beverage operations, sponsorship procurement for certain properties and the conceptualisation and delivery of non-cricket events. The appointment excludes the management of the Stadium’s commercial signage rights.

Western Province Cricket Association CEO, Professor Andre Odendaal, said: “We have appointed Frontiers because they are a new breed sports marketing agency – offering a unique and integrated commercial solution from strategy, to sales through to service. This is a new step for the Association and we feel it is the right solution to tackle the many commercial challenges we face over the coming years.”

Richard Glover, Managing Director of Frontiers Sport & Entertainment added: “We believe our appointment is unique in SA cricket in that we are collaborating across multiple revenue streams with the Western Province Cricket Association. Our Western Cape division is now based at Newlands Cricket Stadium so we are already deeply integrated with Andre and his team. I think our Cape Town team has the best view in world sport!”

More about Western Province Cricket Association:
The Western Province Cricket Association (WPCA) is the controlling body for all cricket in the greater Cape Town area, and through it related entities, Western Province Professional Cricket (Pty) Ltd and Western Cape Cricket (Pty) Ltd is a managing shareholder in the Cape Cobras Franchise. The WPCA controls all rights for both Newlands Cricket Stadium, as well as the Cape Cobras Franchise.

More about Frontiers Sport & Entertainment:
Frontiers Sport & Entertainment is a new breed sports marketing agency offering integrated commercial solutions from strategy, to sales, through to service. Operating for just over two years Frontiers has built up an interesting and varied client base in both South and East Africa – including: The Sharks rugby team, Athletics Kenya, The Kenya Rugby Union, EFC AFRICA, Moroka Swallows Football Club, the Comrades and Two Oceans Ultra-Marathons, The Hollard Jozi Urban Mountain Adventure, Hyundai Rock the Run, The Laureus Sport for Good Foundation, The Takealot.com Cape Town Tens and now the Western Province Cricket Association. Frontiers have offices in Johannesburg and Cape Town and will shortly be launching an office in Nairobi, Kenya.