Johannesburg, 13th November 2014 – Hyundai South Africa has announced that it will be extending its sponsorship of the hugely successful Rock the Run event for a further two years.
The inaugural Hyundai Rock the Run was held earlier this year with over 6 000 participants taking to the streets of Sandton. The second event returns to Mushroom Farm Park in Sandton on the 1st March 2015, where live music experiences will once again be woven into this unique road running race, culminating in a massive after-party concert, featuring some of SA’s biggest musicians and bands.
Hyundai Rock the Run 2015 officially goes live on Thursday 20th November, when full event details, performer line-up and new event enhancements will be announced in the media, as well as on the event website and social media platforms. Entries for the race will also open on the same day.
“We are extremely happy to be extending our association with this unique race. It is an integrated sports and lifestyle event that appeals to the whole family – incorporating music and healthy activity into one engaging day. We are very proud to be involved with bringing this calibre of event to the people of Gauteng,” commented Hyundai SA Marketing Manager, François Marais.
The brainchild of Hyundai South Africa and Frontiers Sport and Entertainment, Rock the Run will not only provide families and athletes with a full day of entertainment, but will once again support great initiatives such as The Sports Trust, by donating a percentage of proceeds from every single entry towards this worthy cause. Since its inception, The Sports Trust has spent over R62 Million on over 261 projects throughout South Africa with a strong emphasis on establishing and upgrading sporting facilities and providing equipment.
Frontiers Sport and Entertainment Managing Director, Richard Glover, added: “The first event was good, but the 2015 event promises to be great, with some unique enhancements and improvements that will make Hyundai Rock the Run one of SA’s premier mass participation events.”
More information about Hyundai Rock the Run can be found at www.rocktherun.co.za. Hyundai Rock the Run has been short-listed in three categories at the 2015 Discovery Sports Industry Awards – Best new sponsorship, Sport participation event of the year and best live experience.
We rock the road. You Rock the Run!