Frontiers Sports & Entertainment Expands Into East Africa with a New Kenyan Subsidiary

By March 2, 2017 No Comments

Frontiers Sport & Entertainment, a growing Pan-African sports marketing company, will be expanding its activities into Kenya this month with the opening of an office in Nairobi. Frontiers East Africa forms part of the new TransAfrica Media East Africa group, that will be headed up by Maggie Ireri as the Managing Director.

Kelvin Watt, Managing Director of the TransAfrica Media Group says, “This is an exciting time for the group as we expand into Kenya and we are delighted to be working with Maggie who has an excellent reputation in Kenyan business circles. We believe the continent provides our businesses with tremendous growth opportunities and are seeing Kenya as the first step in our expansion plans.”

With over 13 years of experience in market research, business development and international business management in Eastern, West and Southern Africa, Ireri will take up her position on 1 October 2014. “I am delighted to be joining this pioneering communications group. I believe we have the potential to change the way Kenyan brands are interacting with their audiences in the sponsorship space. This is an exciting career move for me and I am looking forward to rising to the challenge of building this group into a major player in East Africa,” says Ireri.

The Frontiers Sport and Entertainment division will meet the diverse needs of the growing East Africa sports industry by delivering solutions across sponsorship and broadcast rights strategy and sales, sports consultancy, and sponsor activation and event management. The company has already been working in Kenya for clients such as Athletics Kenya (AK) and the Kenya Rugby Union (KRU).

“Frontiers Sport & Entertainment is different to any other agency in the East African market place, because we combine the best of Kenya with South African and international sports commercialization expertise. As a result, we provide creative, strategic solutions that allow brands and rights holders alike to take advantage of the growing opportunities within the East African sports industry, says Richard Glover, Managing Director of Frontiers Sport and Entertainment in South Africa.

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